Though the title may sound like blasphemy to marketers, but its not. Its rather an intriguing observation regarding offline retailers like Ross Stores and Ambiance who are successful despite not retailing online. Even a person like me who is predisposed to shopping online for the supposed efficiency and efficacy, have turned a new corner. Not only do I get to exercise, enhance my mental health, and spend time with loved ones, I get a reprieve from my computer.First, according to WebMD, I burn 90 calories by shopping for 45 minutes. Better yet, if I pushed a cart, that's an additional 50 calories in it for me. Just to put all this in perspective, dancing for the same amount of time will only help me expend 40 more calories than if I had shopped with a cart. Just when you think it can't get any better, it does. Not only does shopping in stores keep me physically fit, it help me to conserve my mental energy.
Offline retail saves my brain from being confounded. As we all know, online retail offers an unlimited selection of products 24/7. Although that sounds good in concept, its not in reality. More choices lead to a higher likelihood of indecision, which strains your brain. As it has a limited amount of mental energy, it wants to conserve it, naturally. So by shopping in brick and mortar stores, you are doing your body and your mind a favor. If you had shopped with a friend, that's the cherry on top! No offense to my computer, my year long companion, as our conversation can only go one-way.
In conclusion, I am turning in my dreaded claw hands (resultant from scrolling through pages after pages of products) for a healthy dose of vitamin D (thanks to the sun), trim body and stress-free brain. Won't you join me?
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