For the past 3 months, I have been fielding LinkedIn's questions on Internet Marketing and Business Operations. What's interesting was the palpable fear and confusion regarding digital media. Every week, there is one person who asks if he or she should get into digital media, what's the best way to go about it, etc.
While it is true that digital media is "in" right now, it doesn't mean that its right for everybody, or every company. Regardless of the hype, you need to think about the basics of marketing. Is the hype a fit for you or your company?
The answer to that question lies in one simple fact. If, and only if your target segment is involved in the hype, then you may consider getting on the bandwagon. However, you have to be very clear about the purpose of your involvement. Are you there to build customer engagement, sell your products or build brand recognition?
Some purposes are easier to achieve than others, while some may just not work given the channel in question. Remember, its not just about adding another channel to reach your customers. You also have to think about how to integrate this new channel into your existing channels, and how to make sure your message is seamless across this spectrum.
Bottom line. It all comes down to your customers, and your objective for that new hype. Hopefully there's a fit between the two.
While it is true that digital media is "in" right now, it doesn't mean that its right for everybody, or every company. Regardless of the hype, you need to think about the basics of marketing. Is the hype a fit for you or your company?
The answer to that question lies in one simple fact. If, and only if your target segment is involved in the hype, then you may consider getting on the bandwagon. However, you have to be very clear about the purpose of your involvement. Are you there to build customer engagement, sell your products or build brand recognition?
Some purposes are easier to achieve than others, while some may just not work given the channel in question. Remember, its not just about adding another channel to reach your customers. You also have to think about how to integrate this new channel into your existing channels, and how to make sure your message is seamless across this spectrum.
Bottom line. It all comes down to your customers, and your objective for that new hype. Hopefully there's a fit between the two.
Posts
No comments:
Post a Comment